Understanding the SEO Language

The best marketing channel for a company is digital. Search engine optimisation (SEO) is the technique of placing your companies keywords so specific search engines can quickly find your website. Some search engines are known as Google and Bing.

Basics to Know About SEO Vocabulary

SEO language includes terminology all of its own.

Key Word

Undoubtedly this is one of the most often used terms in the SEO world. A keyword or phrase is an identifying factor to products, services and brands. Keywords should be used throughout the content of your website. Search Engines can easily identify repetitive keywords and phrases. However, don’t overuse keywords because that can have an adverse effect also.


This process entails the collection and storage of data. This information is stored across the web. Search engines have massive databases used to store updated and new information. When new information is found by a search engine, they simply add a copy of this new information to their own database.

Anchor Text

Anchor text is hyperlinked text associated with the link. The Anchor text is where you need to place your keywords and can help rank you higher on the list.

Title Tags

A title tag appears in the browser as tabs. It also can appear in the headline when seeing the results of your search. These tags give people information about the content of your pages.

Meta Description

This is another type of tag that is used to describe a page. These tags also appear in the search results and give the gist of the content contained in the pages.


Internal Links and External links are the two types you will hear during communication with SEO experts. Inside your website, internal links appear. However, the navigation bar that appears on your website is all internal links. External links are not internally connected; they are simply going from or coming to your website.

Canonical URL

Sometimes a website has pages with duplicate content. To help with the indexing process use of a canonical URL tells the search engines which page is more important.


When the address of a webpage is no longer in existence, it is recommended that the search is redirected to another active webpage. This makes the search users job much simpler. This is known as a 301 redirect.


This is an acronym for Search engine results page. When you type in a search the page that appears is the results page. This is a frequent term used.

Rel” author.”

This is a tag used by Google. It identifies Google profiles with their authors. This is known as an amazing tool for creating content online for authors.

Black Hat

SEO practices that go against Google’s guidelines.

Featured snippets

These answer boxes appear at the top of the search engines results from pages for certain queries.


Identifies information that the searcher has typed in for their search.

Local Pack

A set or pack of local businesses, usually three that appear when a searcher types in “gas stations near me.”


Organic refers to search results placement being earned as opposed to being paid for.


The order in which search results appear by relevance.


Traffic refers to the numerical visits to a website.


URL is an acronym for Uniform Resource Locators. URLs are addresses or locations of the content located on the web about individual pieces.

Webmaster Guidelines

Search engine companies publish guidelines to assist website owners. The guidelines help create content that would best optimise search engine results.


A process used by search engines is referred to as crawling. This is how your web pages are discovered.


A great asset to your website is having another website creating an inbound link that is directed to your website.

There seems like a lot to learn, and there is, but learning the language will come relatively quickly and be much easier to apply when it is understood.